Radio
broadcast survey, Twillingate & area
December 2005
Thank you for
taking the time to complete this survey.
Please do not put your name on this questionnaire. Send them back in the postage-paid
envelope provided. All responses
will be kept strictly anonymous.
If other members of
the household wish to fill out this survey please feel free to photocopy it and
send it in. If you have questions,
or you need another copy, call Ivan at 709-637-6200, extension 6322, or e-mail him
at iemke@swgc.mun.ca.
*********************************************************************
The data here
are based on 168 responses to the survey, which was sent out to all households
in Twillingate and Durrell (which has a total of 967 household addresses). About a sixth of households returned a
survey.
The local community radio
event
1)
Were you aware of the community radio broadcast in Twillingate on 104.7 FM
(ŌGale
Force
RadioĶ)? Yes
_85% No _15%_
2)
Did you listen to any of the community radio broadcast on 104.7 FM?
Wednesday, October 12: Yes __64.2 No _____ I didnÕt know about it
_____
Thursday, October 13: Yes
__75.6_ No _____ I
didnÕt know about it _____
Friday, October 14: Yes
__75.4_ No _____ I
didnÕt know about it _____
Saturday, October 15: Yes __72.1_ No _____ I
didnÕt know about it _____
For
most of the broadcast, about three-quarters of the respondents who knew about
the broadcast listened at least part of each day.
Of
those who knew about it, 82.2% listened at some time during the broadcast
3)
Approximately how many hours did you listen in total? ______10.9____
4)
How did you originally find out about the radio broadcast?
Word
of mouth: 63.6%
Mailing:
26.4
The
radio: 7
Newspaper:
3.1
5)
Did you participate in any way (as a guest, a singer, a volunteer, a host,
etc.)?
Yes
__12.6%___
No __71.7%
I
did not participate this time, but would be willing to if there was a broadcast
in
the future ___15.7%__
So,
over a quarter of those either did participate or would be willing to
participate. Even some of those
who did not know about the broadcast would be willing to be involved next time.
6)
What types of content were of most interest to you (e.g., the music, the interviews,
etc.)? If you can, rank them in
order of your interest.
Music:
91 mentions
Interviews:
77 mentions
Youth/childrenÕs
material: 20 mentions
Conference
coverage: 16 mentions
Historical
material: 16 mentions
7)
What was the most important issue covered in the radio broadcast?
Local
information: 33.3%
Rural/small
town challenges: 28.1
History/culture
of the area: 15.8
Local
talent: 12.3
Conference
information: 10.5
8)
What issues could have been included in the broadcast, but which were not covered?
Most
people did not answer this question; only 13.7% gave any answers (we coded up
to three for each respondent)
Employment
options: 7 mentions
Heritage
of the area: 6
Fishery:
4
More
youth issues: 2
Poems:
2
Others
that received only one mention: classified ads, sports, call-in shows,
volunteerism, weather, healthcare issues.
Please
indicate whether you agree or disagree with the following statements regarding
the radio broadcasts:
|
Data
given in percentages, of those who listened |
Strongly Agree |
Agree |
Neutral |
Disagree |
Strongly Disagree |
Did
not listen |
|
9)
I learned something new during the community radio broadcast |
16.3 |
51.9 |
28.8 |
2.9 |
-- |
|
|
10)
I gained a new respect for the actions and abilities of community members
during the broadcast |
20.8 |
58.5 |
20.8 |
-- |
-- |
|
|
11)
Since listening to the broadcast, I now have more hope for the future of my
community |
5.8 |
33.7 |
49 |
10.6 |
1 |
|
|
12)
Since listening to the radio broadcast, I am now more interested in community
affairs |
3.9 |
33.3 |
56.9 |
5.9 |
-- |
|
|
13)
Listening to the broadcast increased my pride in this community and the
people here |
33.3 |
50.5 |
16.2 |
-- |
-- |
|
|
14)
Listening to the broadcast made me more interested in the conference which
was going on at the time |
24.3 |
55.1 |
17.8 |
1.9 |
.9 |
|
|
15)
Listening to the broadcast made me more aware of the musical talent in our
community |
44 |
45 |
10.1 |
.9 |
-- |
|
16)
If there was a local effort to develop a community radio station, would you be willing
to be involved?
Yes
____38%______ No ___15.2____ Not sure __46.8_____
Well
over a third of the respondents would be willing to help out, and almost half
were not sure.
17)
What could a community radio station provide to the local region?
Just
over half responded to this question.
We coded up to three responses for each respondent.
Local
news and community events both received 40 mentions each
Showcase
local talent: 27
Discussion
forum for local issues: 20
A
source of pride and cohesion: 12
Heritage/culture:
7
Classified
ads: 3
Tourism
information: 3
School
events: 2
Employment:
2
Raise
money for local causes: 1
********************************************************************************************
Communication tools in
the community
18)
Where do you get most of your national and international news (e.g., radio, TV,
internet, personal conversations)?
Television:
75.3%
Radio:
21.5
Internet:
2.5
Newspaper:
.6
(we
only coded the top choice)
19)
Where do you get most of your regional and provincial news?
Television:
66.3%
Radio:
30.7
Internet:
1.8
Newspaper:
.6
Interpersonal:
.6
20)
Where do you find out about something going on in your community (such as a dance to raise
money, or the opening of a new business)?
Cable
TV community channel: 52.6%
Interpersonal:
23
TV
(channel not specified): 9.2
Bulletin
boards: 6.6
Newspaper:
5.9
Radio:
2.6
21)
In your everyday life, which of the following media is the most important to you?
Television:
57%
Radio:
23.7
Internet:
15.1
Weekly
newspaper: 4.3 (the Pilot)
22)
Which radio station do you listen to most often?
VOCM:
50.3%
OZ-FM:
28.1
CBC:
15
K-Rock:
2.6
CJON:
2
KIXX:
1.3
CKCM:
.7
23)
Which television channel do you watch most often?
NTV:
53.3%
CBC:
29.6
CNN:
2.6
Discovery,
NBC, Weather channel: 2
CBS,
HGTV, Treehouse, TSM, A&E, CTV, TBS, Community channel, Speed, Space WB:
all less than 2%
24)
If you have a concern about something local (the water or the roads,
for example), how do you communicate that to municipal officials? (e.g.,
writing a letter, making a telephone call, using the internet, going to public
meetings, etc.)
Phone
call: 73.1%
Letter:
14.5
DonÕt
bother: 6.2
Go
to Town Hall: 3.4
Use
the internet: 1.4
Go
to public meeting: 1.4
25) Do you have a satellite dish for your television
reception (e.g., ExpressVu)?
Yes __13.3% No
__86.7%
If yes, which service?
Expressvu: 18 subscribers
Star Choice: 4 subscribers
26) Do you have a cable television connection? Yes _84.4% No _15.6%_
If yes, do you regularly read the announcements on
the community cable
channels?
Yes _93%_ No
_7%__
27)
Do you play the TV bingo organized by the LionÕs Club?
Always
_12% Usually_16.9___ Sometimes _19.3__ Rarely 10.8___ Never
41___
28)
Do you use the internet? Yes _65.1%____ No _34.9%______
Almost
all answered this question (only 2 didnÕt), showing a high level of internet
usage.
If yes, where do you use it the most? Home __89%_ School __3__
Workplace __4.2_ Library CAP site __1_____
What is your main use you make of the internet?
E-mail: 37.3%
Information/research: 21.6
News/weather: 18.6
Work-related: 10.8
Banking/business: 9.8
Hobby research: 2
****************************************************************************************
Prospects for your community
Please
indicate whether you agree or disagree with the following statements regarding
your community:
|
Data
in percentages, for those who answered the question |
Strongly Agree |
Agree |
Neutral |
Disagree |
Strongly disagree |
DonÕt
know |
|
29)
This community is stronger and more unified than it was five years ago |
5.5 |
18.9 |
31.7 |
23.8 |
7.9 |
12.2 |
|
30)
I am optimistic about this communityÕs future |
9.7 |
30.5 |
19.5 |
25.3 |
7.8 |
7.1 |
|
31)
I expect that, in five years time, this community will be stronger and more
unified than it is now |
2 |
25.8 |
22.5 |
29.8 |
9.9 |
9.9 |
|
32)
If I was a young person graduating from high school, I would try to stay in
this community |
6.5 |
15.7 |
13.7 |
35.9 |
17.6 |
10.5 |
|
33)
If I was a young person graduating from high school, I would go away for more
education and then return |
12.8 |
25 |
18.6 |
20.5 |
9.6 |
13.5 |
|
34)
Based on our experience with the conference in October, we should attempt to
attract more conferences |
33.8 |
39.1 |
15.9 |
1.3 |
1.3 |
8.6 |
|
35)
I have confidence that local leaders will be able to successfully meet the
challenges of this community |
9.9 |
30.9 |
26.3 |
13.8 |
7.9 |
11.2 |
36)
If I had to leave this community, the thing I would miss most would be:
The
people: 52.7%
Natural
environment: 24.7
Lifestyle:
12.7
Safety/security:
7.3
Home:
2
Fishery:
.7
37)
If I had to leave this community, the thing I would miss the least would be:
Weather/wind:
25%
Gossip/attitude:
17.3
Limited
shopping: 14.4
Few
job chances: 14.4
Lack
of activities: 10.6
Roads:
4.8
Isolation:
3.8
Apathy:
2.9
Local
politics: 2.9
Drinking
water, dances, rocks and the ocean each got one mention.
*************************************************************************************
Information about you
38)
Name of your community
Fully
68.1% were from Twillingate and 18.4% from Durrell. The rest identified communities such as Crow Head, Ragged
Point, Bayview, Back Harbour, Kettle Cove, PurcellÕs Harbour and Black Duck
Cove.
39)
Have you lived in this community all your life? Yes
_55%____ No
___45%_____
If
no, in what year did you most recently move to this community? ________
Average
length of time here for those who moved here: 22.6 years
40)
Gender: Female _63%__ Male
__37% ___
41)
Year of birth: Average
age: 48.8
******************************************************************************
Thank
you again for your valuable assistance and your kindness in taking the time to
fill out this questionnaire. If
you have any other comments or questions regarding this survey, or if you wish
to see the results of the survey, please do not hesitate to contact me (see the
small print below for the address):
Ivan
Emke, Social/Cultural Studies, Sir Wilfred Grenfell College, MUN, Corner Brook,
NL, A2H 6P9
709-637-6200,
ext. 6322; 709-639-8125 (fax); iemke@swgc.mun.ca
If you have any
further comments or anecdotes regarding the broadcast, IÕd be delighted to hear
them!